Beloved Benefit

Helping bring Beloved Benefit to life, an annual charity fundraiser event in Atlanta founded by The Same House.

Summary

The Beloved Benefit is an event hosted by Atlanta-based community organization The Same House. We helped craft a captivating pre-opener and a comprehensive set of event graphics for Ravie.co, in collaboration with Brand Apart.

Making it happen:

Reconstructed the event space in Unreal Engine, turning tiny screen drafts into full-scale visualizations and giving the team a sneak peek weeks before showtime.
Involved in shaping the concept, design, and animation of "wow moments" of the pre-opener and primary look of the show.
Led the not-so-easy workflow of displaying content in a massive 27k sq. ft. venue with millions of pixels.
Led the charge in crafting on-demand screen flourishes to jazz up live performances.

Was rasied for charity

Attended this event

Rendered for a football-field-sized venue

Community and care

Atlanta's big names like Chick-fil-A and The Home Depot teamed up to support local causes like the Boys & Girls Clubs of Metro Atlanta, Urban League, and First Step.

Star-studded performances!

The event lit up with Chris Tucker's humor and John Legend's melodies. I had the chance to craft the visuals for these engaging performances.

Process

Drawing inspiration from fiber optic cables and sparkles, we came together to R&D how these lines could be used in the space. One early idea was a "holodeck" concept simulating Atlanta landmarks with stars and lines, including a recreation of Piedmont Park.

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Pre-opener

The challenge was figuring out a gorgeous presentation for the venue's inverted U-shaped space with screens on the ceilings and walls. This led us to create two distinct yet harmonized pre-openers with crossover moments across the stage.

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Unreal Engine

Reconstructed the entire stage in Unreal Engine as a virtual space, using assets provided by the venue production and templates provided kindly by Joe Wiggleston and Will Fortanbary from Brand Apart.

The biggest challenge was finding a way to preview work for this ample space on tiny computer monitors and making the high-resolution files play reliably inside Unreal Engine.

Additional deliverables

Among various sub-deliverables, like ambient visuals for John Legend, metallic text, final donation number reveals, and stage transitions, we led the creation of on-command stage flourishes.

Beneficiary walkups

We explored having a special walkup video for each beneficiary of the event like Urban League and RICE.

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Broadcast logo

A unique logo bumper for Brand Apart's broadcast edition of Beloved Benefit; everyone from the Ravie team had a chance to put their take on the logo. This was one take out of the bunch, which was selected for the official broadcast. Sound design courtesy of Ronroco Audio.

Final showcase

Favorite still frames from the live event and inside Unreal Engine.

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Credits

Shout out to these great people we've worked along-side with and met on this production.

Ravie.coAustin Bauwens

Ravie.coNoah Damon Wilde

Ravie.coSam Essanoussi

Ravie.coBarbara Vorobyeva

Ravie.coWill Taylor

Brand ApartSusana Shetler

Brand ApartFelix Oliha

Brand ApartOlivia Carmel

Fort StudiosWill Fortanbary

Brand ApartJoe Wiggleston

The Same HouseRodney Bullard

Ronroco AudioSebastian Anus

Ronroco AudioJuan Regidor

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